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Weekly PPC Update – Happy Autumnal Equinox Edition
Hope everyone is enjoying this wonderful weekend. Ours has been full of Renaissance Faires and apple cider donuts. Let’s see what’s been going on in PPC land over the past week or so to help ease us...
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Sometimes Scarcity is a Good Thing In Your PPC Ad Copy
OK, go ahead and pick the winning ad: Now, the real winner was Ad A and for three primary reasons: It used the word “Unique” in the headline It used the phrase “Today Only!” and “New Items Added...
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Weekly PPC Update – Foliage Edition
Fall has fallen! JK! What is the fall saying similar to Spring has sprung, though? We don’t know! Let’s see what’s happened in the past week in PPC-land. First, from Google………. Actually,...
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Yes, You SHOULD Test Your Best Practices
The severe space limitations of search-based PPC ads means the ad writer has to make a lot of either/or choices. One can’t fit it all, so you often have to choose: Focus on Feature or on Benefit?...
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Answer The Freakin’ Question!
OK, maybe it’s more of a concern than a question, but ads that answer the searchers concern almost always perform better than ads that don’t. Granted, you can’t answer every question, nor can you...
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Weekly PPC Update – Indian Summer Edition
Hope everyone is having a great week so far and – if you are in the Boston area – are enjoying the amazing weather we’ve been having. Now, let’s get down to business and see the latest news from the...
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Weekly PPC Update – Haunted Hayride Edition
Tis the season for ghosts and witches. We had fun on a (daytime?) haunted hayride yesterday, followed by apple cider donuts – a true New England must do. Hope your long weekend was good as well....
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Are You Reassuring The Searcher With Your Ad, Or Are You Casting Doubt?
As usual, pick your winner first, then we’ll reveal which ad won and why: Have you picked your winner? Good. The actual winner is Ad B, which boosted Click Through Rates by a full 50%. Here’s...
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Weekly PPC Update – Furnace Smells Edition
It’s been a beautiful fall thus far, and we haven’t touched the furnace since spring. The days are still warm, but the nights are getting colder and we’re ….this close….. to folding and just turning...
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Internal Consistency vs. Ambiguity
OK, it’s Win of the Week time, so pick your winner: Drum roll, please….. And Ad B is the winner, tripling the Click-Through Rate of the previous top performer. That’s huge! So, what gives? Why...
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