Are You Reassuring The Searcher With Your Ad, Or Are You Casting Doubt?

As usual, pick your winner first, then we’ll reveal which ad won and why:     Have you picked your winner? Good.   The actual winner is Ad B, which boosted Click Through Rates by a full 50%. Here’s why:   1. The Winning Ad Addressed Quality Concerns   I frequently say that PPC Ads […]

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